WordPress has transformed the internet in many ways. It has allowed the masses to have internet sites where content can be changed whenever you need it to change. And it is a free platform! The hosting is not free – but you can usually get a hosting account between $5 – 14 a month. Leaving a website to just sit around and do nothing with no changed content is just plain silly. In today’s world of emarketing you have to be social and interact with your customers. Why? Because customers expect it. Texting and cell phones have transformed our economy into a chatty one. We talk and text so frequently that you wonder if you are keeping any of your thoughts private anymore. Businesses tap into this new culture with elaborate eMarketing campaigns designed to encourage you to share with your friends and family all the details of your shopping experiences with their brand. And indirectly, you are being influenced by the Facebook “likes” and “tweets” of those around you.
In the not too distant “old days” (say 4 – 5 years ago) standard websites were the norm. You were at the mercy of your web gal or guy to make changes on your site for your business. Many times Christmas offers are still on your site on January 20th – or the Valentine’s Day Promotion did not get loaded until Feb. 12th. You got the same invoice, but the timing was horrible and made you look silly in the eyes of your customer. By having a WordPress (and I am referring to WordPress.org) based website (or a Blogsite) you can make updates, have your Facebook and Twitter feeds on the site, change colors add pictures – all by making changes yourself (or hiring someone to do this still, but for a lot less money).
Search engines like Google give brownie points (that means you get higher rankings in searches – very key to your Blogsite success) to sites that are changed often. If you are going to rely on a web developer to make these changes, it can be costly. Better to have a WordPress site designed for you with plug-ins that make things easy for you and then you can maintain the site with your new changeable website. At Get You Started eMarketing, this is what I do. I help get you started, do some training and hold your hand until you can do it yourself. As business owners, you are already used to a little risk, so what’s the harm in learning something new? It’s a great way to give your business online presence a little pick me up.
So ditch the old static billboard website and sign up for WordPress.org and get started on your new changeable website.. Make it one of your 1st Quarter New Year’s Resolution. You’ll be glad you did! (and so will your customers).