What should you get Mom for Mother’s Day?Is this a question you ask the Friday before Mother’s Day? Uh oh. You have got to come up with something for Mom that says basically:
- Thanks for picking up my dirty laundry/pizza boxes in my room Mom.
- Take some time off and relax – We Love you Mom!
- Sorry I hit that thing in the road with your car Mom.
- Thanks for paying my cell phone bill Mom, I appreciate it.
- We Love all that you do for us Mom!
These are the thoughts of customers as they scurry around looking for a special gift for Mom on Mother’s Day. A good majority of the ideas for Mom will be generated from searches on the internet or mobile phones. So the big question now –
Does your business have an Internet presence strong enough to be ranked high on a search and will it provide relevant content for customers searching for a Mother’s Day Gift?
Even if you have lovely gardening supplies, plants, flowers, books, jewelry, ice cream, ribbons, yoga services, massages, etc. if your site is not set up to be found in a search – your customers will not find you and they will find your competitors Mother’s Day options. Here’s a great story as an example:
12 Year Olds Search the Internet – True!
Many years ago I was very surprised to find out that a young girl of about 12 and her Dad came into my business because she wanted to buy her Mother one of our services for Mother’s Day. The man basically said, “Ah, SHE found you on the Internet – I just drove her here and she’s gonna pick out something for her Mom – talk to her”.
I gave all my attention to the 12 year old and she told me what she wanted for Mom. She noticed right away that my information on our front desk matched our offer on our website (that is key) and she pointed and said, “I would like that for Mom”. My $224 package was sold in 5 minutes. Wow. If you think that only adults are searching for Mother’s Day gifts you are dead wrong. The Dad walked over and handed me his credit card. I prepared the Gift Certificate in our special Mother’s Day box with glitter writing, tissue paper and ribbons (the girl’s eyes lit up – the box was so pretty) and we made our transaction.
The Dad clearly wanted me to know that because of our Internet presence, his daughter found us – he just provided the transportation and the credit card. He drove by and never noticed our business! (Well, that worried me a bit too – I made sure my outside area was more interesting with better signage, pretty flowers etc after that comment!) Getting the right information on your Blogsite is important, but you have to have a link result on the first or second page when someone is searching for you on Google or Yahoo.
What is your Mother’s Day offer?
Be sure to post your Mother’s Day Special right on the front page. Don’t hide it in a tab….people won’t go hunting on your site. Make sure your offer is something fun and cleverly written:
for Garden Shop: Mums for Mum! Mother’s Day Flowers always make a Great Gift. Or : We have Seeds! Plant something fun with Mom and watch it Grow.
for Travel Agency: Surprise Mom with Tickets to Cancun now and plan your Mother’s Day Weekend Away
for Spa: Mom Deserves a Break! Let’s relax her with a Stress Relief Therapy Massage and a Spring Pedicure.
for a Coffee Shop: Your Mom is Special. We know, we see her every day! Why not treat her to a Mom’s Lovable Latte from the Kids! Each time she uses her gift card, she’ll feel loved. We love Mom’s!
for a Dress Shop: Oooh we love, love, love our Mom’s – especially on Mother’s Day! – Buy Mom any dress, skirt or yoga set and we will give her a brand new picture frame! (you can put your pics in and add it to the gift!). Mom loves pictures (and new outfits, too!)
Make sure you point to your special Mother’s Day Offer on your Facebook page and shout it out to your Twitter Followers. You never know who will re-post or re-tweet the information. Having your message go to other people through friends and other businesses is a nice free way to go to get the word out.
If you do any newspaper ads, make sure your Blogsite url (your domain name) is clearly listed. With a Blogsite you can pay for a smaller print ad. Just direct the readers to your blogsite where they can see the details of your offer.
Mother’s Day Blogsite, Keywords, Facebook and Twitter Social Media Efforts
Make sure the keywords you use or words that will bring up your site in a search are peppered nicely within the first third of your opening paragraph – your offer. Add your location too. Make sure meta tags and keywords are all tuned in to the proper words as well. Basically, the more things that “match up” the better your chances are that Google will find your content more relevant than someone else’s because all your words match. You will have a higher ranking in a search – so more 12 year old girls will click to your site and look around for an idea for Mom for a great present.
Once your site has the offer and everything is optimized, you then promote it! Put notices up around your business. Post a sign at the door “Be sure to follow us on Facebook and see our Blogsite at www.yoursite.com” and go onto Twitter every once in a while and make sure you get the word out about your Mother’s Day special. Post on other blogs and only if it makes sense, mention your site and your offer – try not to be spammy. Give a “like” to other businesses that have a good number of followers. Tell EVERYONE you have a special!
It does take a little bit of effort. If you feel you need assistance, of course you can always give me a call at GetYouStartedeMarketing.com and I can set the wheels in motion for your particular offer. The sooner you start to promote your Mother’s Day offer – the sooner your customers can start thinking about actually buying your goods for Mother’s Day. I hope this information helps you get started, but if you need assistance, don’t hesitate to call me at 970-672-7906. – Jan