With all the hype that surrounds social media, it’s surprising that there are still some business owners who are holding back on utilizing social media as a local marketing strategy. But these people cannot be blamed. The internet has revolutionized the way that marketing is done by introducing so many new strategies but a couple of these new ‘methods’ only worked for a time. So business owners are reluctant to take the plunge into social media for fear that all this excitement could just be part of a ‘phase’.
However, it seems like Twitter and Facebook are here to stay. With the exponential growth of these sites with no signs of slowing down any time soon, it’s safe to conclude that social media is going to play an integral part in local online marketing for years to come. With that projection, businesses need to adapt and make use of social media as a marketing strategy in the soonest time possible if they want to out compete their rivals. Here are a few basic concepts that business owners need to learn if they are to survive in the world of social media.
Don’t Be Too Professional using Social Media
Being all about business all the time won’t work in a casual environment like Twitter or Facebook. That isn’t to say that you shouldn’t inject seriousness every now and then and be focused about marketing your business, but make sure that you promote your business in a fun and fresh manner. Network with your customers and in order for you to create a bond with them, you need to be engaging and interesting and not just project an aura of a corporate man in a suit. Social media is just that – social!
Designate A Trusted Employee with your Social Media Posts
Designing your Facebook and Twitter profile as well as updating your posts every single day can take a lot of work, especially if you’re not used to microblogging or coming up with witty short posts. In this case, it would be a lot better to designate someone in your team to handle social media marketing. This way, you can concentrate on other aspects of your business.
The best part about social media is that it allows you to interact with customers real-time. So take advantage of this and use social media to answer any customer query, complaint and request. This way, you’ll make lots of customers happy by responding to any issue immediately and providing them much needed assistance.
This post was written by Guest blogger Chris Marentis. Chris is an expert marketer who likes to write about what he has learned in over 25 successful years in business and currently specializes in local business internet marketing in his company SureFire Social. Thank you for your insight today Chris!