Content – Rich with Information for 2014

Content - Rich with Information for 2014Google has told us that content that is rich with information will get the biggest attention. Writing content that delivers a certain topic or idea that has not been previously repeated and re-written is the key to great content attention in 2014. So why do I still see tired old writing linked from LinkedIn? Just today, Easter Sunday, I looked at a social marketing piece on LinkedIn about using Facebook for business. It encouraged everyone to have a Facebook business page. Really? Does the author even know it’s 2014? Facebook just announced their 10 year birthday and there is a brand new article that mentions “you can have a business page on Facebook.” Laughable.

Content – Rich with Information for 2014: Take Time to Write

What is happening is that blog post and business owners don’t have the time to write. They cannot think of any good ideas so they farm out the writing to professional writers that even know less about the subject than the blog owner. It is very comical to read these posts because they are so basic in nature.

“It is a good idea to have a Facebook business page. People can find your business on Facebook. You can display your hours. Imagine if your customers could find you on Facebook!”  –  lol

I had to double check this was written in April 2014! I’m sure the blog owner paid a whopping $12 for this writer to concoct this basic information that was most likely taken from an old article from 2005 or so. Basically, when you pay for writing that is subpar, your readers don’t take you and your business seriously. Trying to outwit the Google engines with all your great daily posts is not happening. Google knows you are posting nonsense. Hence, your page rank is tanking. What is page rank? It’s important. More on this later. Want to do it right? Make some blog posts yourself and actually say something unique. Give your readers information. Enlighten them and their followers. Maybe you’ll get some shared content. Hope my little rant does not deter you from checking out my other articles. I just get a bit fired up when my time is wasted reading something written at a first grade level with old @ss information. Write something unique, interesting and informative and make sure the reader knows your point. Are you going to write something great now? Of course. Make it so…

Content – Rich with Information for 2014 – go write something now . . .

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Ping Your Updates and New Posts

Ping your updates and New PostsDid you know that every time you update or save something here on WordPress your information gets “pinged” out to the masses? It is a good idea to send out notices to various directories and sources to ping your updates and new posts.

Under “Settings” in WordPress go to the area marked “Reading”. You can see where your information gets pinged to the regular pingomatic service. Did you know there is a whole other list of pinging services that could be notified when pinging your updates and new posts?

New List to Ping your Updates and New Posts

Here is a list of some of the ones I have added to my sites for my clients. i just updated it now on November 4, 2013. From time to time you need to update the lists and make sure to take off companies that are no longer in service or add new additions to the list. Here is the latest:

http://rpc.pingomatic.com/
http://api.nrelate.com/rpcpinghost/
http://ping.weblogs.se/
http://blogmatcher.com/u.php
http://coreblog.org/ping/
http://www.blogpeople.net/servlet/weblogUpdates
http://bulkfeeds.net/rpc
http://trackback.bakeinu.jp/bakeping.php
http://ping.myblog.jp
http://ping.bitacoras.com
http://ping.bloggers.jp/rpc/
http://ping.blogmura.jp/rpc/
http://xmlrpc.blogg.de
http://1470.net/api/ping
http://bblog.com/ping.php
http://blog.goo.ne.jp/XMLRPC

My list used to be longer, but some companies are no longer in business and things change. Do a Google search and see if you need to add or delete services from time to time and remember to ping your updates and new posts for indexing by the major search engines!

Need more tips and suggestions?  See my tips page.

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Blog Posts, Trade Shows and Impulse Purchases

Blog Posts

Blog Posts Trade Shows and Impulse Marketing - Great Small business adviceWriting blog posts for your business on your website does not have to be super and informative all the time. Sometimes it can be just an account of something funny that happened, or a tip for customer to get better value out of your product or it can be a write up about your opinion on someone else’s quote in the industry. The important thing is that it gets done the day you think – “gee, it’s been a while since I touched base with our customers.

Just don’t let the writing of blog posts give you anxiety.

In many cases a simple post just let’s your customers know that  you are around – doing your thing – tending to business and hopefully ordering cool Christmas inventory or thinking about what to add in the mix for next Spring. It’s the business owners that plan ahead that seem to do the best. All they are doing is changing things up once in a while. Bringing in new merchandise. Adding different colors. Finding a super cool new vendor that they just met at a trade show for instance. Think about purchasing a voice recorder and record yourself during the day holding one of your items in your retail business and talking about it – like a customer is standing there and you are telling them all the benefits of this item. That’s a blog post. Bang! Done!

Trade Shows

I remember going to a trade show in Florida for my retail business expecting to come back with something specific – which I did – but I also found some amazing point of purchase items that my clients loved! I put these near the cash register for last minute impulse purchases. They really do work. When a customer picked up something silly for just $2 or $3 they realized, “well my wallet is open, why don’t I get that $32 item I was considering earlier but talked myself out of?”

Blog Posts Trade Shows and Impulse Purchases - by Get You Started eMarketing Jan RossiI saw this happen quite frequently. So if you think business owners just LOVE to clutter up their counter with bic lighters and blow pops – they are just impulse items that help you make larger purchases. There is a science to this type of retail marketing!

You should always be marketing. ABM!  Get out of town and give yourself a travel break, meet other industry professionals and bring back some new cool offerings for your customers. Then blog about it! Record yourself in your store and make a blog post – keep content flowing on your site. Always add impulse purchases in your cash register area and encourage people to buy something cool for $2 – $3 that they know they need. Market yourself and increase your bottom line all the time. It will be easier to pay the rent with these simple tips.

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